Personal Thoughts – It’s all about perspective

I have seen a few new and simply amazing technologies online in the past few weeks, from my perspective. From yours though they might not be so amazing. It’s all about perspective.
Advertising companies use a perspective they want to push. The majority of it is “2D”, what I mean is that, they show you what they want you to see. A ad on the TV or in a magazine is not interactive its just pointing the camera at an object or idea they are trying to sell.
But what if it was “3D” or interactive. There has been a few of these sort of ads using apps or touch screens but its is still focused. What happens when you look at what you want to in the ad?

What got me thinking about this was a video I watched where using Virtual Reality the user could draw an image in 3D using a variety of tools. Now the images they came up with were when looking from one angle it didn’t look like anything, just a bunch of lines. But when they moved around and got the right angle, the same that the creator’s perspective was, you could see the image they had made.

Now what happens to advertising when the viewer can look where they want too. If a company is trying to sell a car, in “2D” advertising the camera just points at the car, but what happens in “3D”, or better, in virtual reality? There is nothing stopping the viewer just looking anywhere but at the car. Therefore the viewer won’t get the perspective that the car company wants to display.Although if used correctly they may get an even better experience.
A great example of this was a new feature of Facebook that allows videos to be interactive, meaning that the user can pan 360 degrees in any direction within the video. The new Star Wars Battlefront game used this interactive feature perfectly I thought. They posted a video of a player looking in first person flying across an open map where you could look all around at the surrounding environment. This meant that someone watching the video could experience it there own way, whether it was looking at the stars, surrounding terrain or the bike in which they were flying across the desert,  they could gain their own perspective with only a small influence by the advertiser.

I think as soon as virtual reality comes to mainstream we are going to see a massive shift in advertising. As the user gains more control in the advert there perspective will change and so will advertisings tactics.